The Power of Zero – presented by David McKnight

11:00am-12:00pm PT

There is a huge freight train bearing down on America and it’s coming in the form of higher taxes. Yet, most Americans continue to accumulate the vast majority of their savings in tax-deferred vehicles like 401(k)s and IRAs. In this presentation, industry leader David McKnight discusses the perils of tax-deferred investing and explains how life insurance can help get your clients off the train tracks and into the 0% tax bracket by retirement. Why is zero percent so powerful? Because if tax rates double, two times zero is still zero!


In this one-hour session, you will:

Understand that tax rates in the future are likely to be dramatically higher than they are today

Learn the only way to truly insulate yourself from higher tax rates is to get to the 0% tax bracket

Recognize it’s nearly impossible to get to the 0% tax bracket by relying on just one stream of tax-free income.


Over the last 20 years, David McKnight has helped put thousands of Americans on the road to the zero percent tax bracket.

His 2018 bestselling book, The Power of Zero, ranked as the #9 best financial resource in the country by Forbes Magazine, and has sold over 250,000 copies. It was also made into a full-length documentary film entitled The Power of Zero: The Tax Train Is Coming.


He has been featured in Forbes, USA Today, The New York Times, Fox Business, Bloomberg Radio, MarketWatch, CBS Radio, CNBC, Yahoo Finance,, Reuters, Investor’s Business Daily, Kiplinger’s and numerous other national publications. David was a Focus Speaker at the worldwide annual meeting of MDRT in Toronto, Canada and is a multiple Top of the Table qualifier. As the President of David McKnight & Company, he mentors hundreds of financial advisors from across the country who specialize in The Power of Zero retirement approach. He and his wife Felice have seven children.